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Client:
Life Church, Lashaun Cochy
Year
2022
Project Focus:
Visual Identity, Environmental Branding, Creative Direction
Forged by Fire. SHE IS SEEN Women's Conference
About the Project
The She Is Seen Conference is a faith-based gathering designed to build women through the Word, centering on God’s love, acceptance, and identity in Jesus Christ.
Targeting women ages 18–40, the goal was to create a visual experience that felt both transformational and grounded, moving beyond surface-level aesthetics into something deeper and spiritually resonant.
Elevating Experiences
Rather than leaning into traditional feminine design cues (such as florals, soft pastels, or delicate textures), the concept intentionally explored the true meaning of “Forged by Fire.”
The scope focused on building a unified system across digital, physical, and in-person environments.
Our contributions included:
Environmental Design — LED screen visuals designed to enhance the atmosphere and support the message in real time
Digital Marketing — Social media campaign (still + motion) to drive awareness and engagement
Merchandise Design — Theme-driven apparel created as wearable extensions of the experience
Event Web Assets — Website banner design aligned with the overall visual identity
Creative Concept
The messaging hierarchy was built for clarity, impact, and emotional connection.
Primary Message: Forged by Fire
Supporting Statement: You are not hidden. You are being formed.
Tone: Bold, affirming, and rooted in identity
The branding balances:
Strength + warmth
Authority + invitation
This ensures the conference feels both empowering and accessible to a wide range of women in different stages of their faith journey.
Branding & Messaging
The identity balances strength and femininity—creating space for both power and vulnerability.
Messaging was kept direct and affirming:
You are not hidden. You are being formed.
This line became the foundation—carried consistently across all touchpoints.
Branding & Messaging
The identity balances strength and femininity—creating space for both power and vulnerability.
Messaging was kept direct and affirming:
You are not hidden. You are being formed.
This line became the foundation—carried consistently across all touchpoints.
Client feedback
"KECRTV is absolutely wonderful to work with! She is timely, does very well with feedback, and most importantly has a creative eye that helps her to creatively execute and capture the vision of the projects we've worked on together. "
— Life Church, Pastors Ernst and Lashan Cochy
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