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Client:
Monique Ross, Shiane Wisdom
Timeline:
2 days, 3 months Prep
Project Focus:
UI/UX Design, Visual Identity, Brand Strategy
The Challenge: Building Trust Through Clarity
Crystallize Labs entered a crowded skincare market with a focus on ingredient transparency and scientific rigor. Their core challenge was translating this commitment to clarity into a digital experience that felt trustworthy, premium, and easy for customers to navigate without feeling overwhelmed by technical jargon. The launch required a robust e-commerce platform and a brand identity that was both minimalist and warm.
My Role and Solution
My role was end-to-end: leading the Visual Identity definition and designing the complete responsive e-commerce platform.
Visual Identity: Developed a clean, minimalist aesthetic using a soft, cool color palette (icy blues and subtle whites) and sharp, modern typography. The goal was to visually convey the scientific purity of the products.
Ingredient Clear UI/UX: The central user challenge was making complex information accessible. I designed the unique "Transparency Tracker"—an interactive module on each product page. This module allows users to drill down into the origin, sourcing, and clinical data of every ingredient via a progressive disclosure system, building immediate confidence and reducing bounce rate.
Simple E-commerce Flow: Simplified the entire purchasing journey. I streamlined the product categorisation, reducing the typical three-step checkout process to a single, fluid page. The mobile-first design ensured high performance and usability across all devices.
Key Outcomes
My role was end-to-end: leading the Visual Identity definition and designing the complete responsive e-commerce platform.
Brand Distinction: Successfully positioned Crystallize Labs as the clear, premium choice in the science-backed category
Trust & Conversion: Implemented the Transparency Tracker, which contributed to a 12% increase in time-on-page for product descriptions and a 6% lift in first-time purchase conversion compared to industry benchmarks
Technical Readiness: Delivered a complete, component-based design system that ensured consistency from the marketing site to the customer account dashboard, ready for efficient development handoff.
Client feedback
"Jon's design work on Crystallize wasn't just aesthetic; it was strategic. We needed the user experience to directly reflect our commitment to scientific clarity, and he achieved that perfectly. It’s an elegant, innovative solution that gives our customers control and confidence. His focus on simplifying the complex checkout process immediately translated to a measurable lift in our mobile conversion rates—the launch exceeded all of our digital usability benchmarks."
— Bishop Monique Ross, Conference Host
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